Press Release


Game at McDonald’s® is Back – Can You Peel It?
$1 Million Winners Compete to Show Just How Easy it is to Win at McDonald’s

WHAT: To kick off another season of the MONOPOLY® Game at McDonald’s®, McDonald’s will host the first-ever Celebrity Game Piece Peel-Off Challenge, hosted by Mr. Monopoly to show just how easy it is to play and win. Reality show stars from Survivor and The Apprentice go against two of the 2007 MONOPOLY Game at McDonald’s winners to see who can peel hundreds of game pieces off of a giant-size Premium Coffee Cup and Fry box the fastest. Afterward, media and consumers will have an exclusive opportunity to interact with all of the winners at the “Ask a Winner” booth and see what each of them had to do to win their respective challenges.

WHY: What’s easier – being stranded in the jungle, facing a grueling boardroom, or simply peeling a game piece? McDonald’s is showing consumers just how easy is to play the MONOPOLY Game at McDonald’s, which is back in restaurants October 7 through November 3 (and online through November 17) and is offering consumers millions of chances to play and win.

WHEN: Tuesday, October 7, 2008 9:00 a.m. – 12:00 p.m. (PDT)

LOCATION: Los Angeles, CA: Parking lot of McDonald’s Restaurant at 2810 S. Figueroa St.

SPECIAL GUESTS:
• Yul Kwon - $1 million winner, Survivor: Cook Islands
• Randall Pinkett - Winner of The Apprentice (Season Four)
• Ashley Berry - $1 million winner of MONOPOLY 2007 Game at McDonald’s
• Lina Contreras - $25,000 winner of MONOPOLY 2007 Game at McDonald’s
• ...and, Mr. Monopoly!

PHOTO OPPS:
• Reality show winners going head to head with past MONOPOLY Game at McDonald’s winners in the first-ever Celebrity Game Piece Peel-Off Challenge.
• Giant-size McDonald’s packaging covered in hundreds of MONOPOLY game pieces.
• Consumers interacting with winners at the “Ask a Winner” booth at McDonald’s
• Mr. Monopoly, a pop culture icon and face of HASBRO’s popular game

MEDIA CONTACT:
Megan Severs, GolinHarris, (773) 339-9421 - cell
Jenina Nunez, GolinHarris, (773) 597-7201 - cell